30-60-90 day GEO implementation playbook

Day 0-30: Foundation and baseline

• Prompt cluster map by funnel stage and buyer segment.
• Entity and topic authority baseline across key pages.
• Schema corrections on commercial pages.
• Tracking design: visibility, citation, and conversion markers.

Day 31-60: Source expansion and testing

• Publish high-intent source pages (comparison, ROI, implementation, objections).
• Cross-model answer testing on fixed prompt sets.
• Internal linking updates to reinforce answer-extractable sections.

Day 61-90: Scale and optimization

• Expand winning prompt clusters by vertical/region.
• Refine pages with high retrieval but low citation.
• Integrate learnings into monthly content and technical release cycle.

Owner model

Workstream	Primary Owner	Support
Prompt intelligence	GEO strategist	PM + analyst
Page & schema implementation	SEO engineer	Web dev
Content production	Content lead	SME + editor
Attribution and reporting	Analytics lead	RevOps